English copy for Chinese brands going global. Written by a native speaker who understands where you’re coming from.
Read the workA FEW BRANDS BEHIND THE WORDS
01 / SELECTED WORK
The pages, campaigns and stories behind the client names.
![CRE[AI]TE festival landing page: campaign headline and visual identity](https://lowercase.work/wp-content/themes/lowercase-culture/assets/portfolio/capcut-home.webp)
LANDING PAGE CAPTURE
/ CRE[AI]TEEnglish landing-page and social campaign copy for CapCut’s CRE[AI]TE festival. The wider project includes ceremony speeches and venue copy, delivered through BlueFocus.
SEO EDITORIAL
End-to-end overseas copy from the brand’s launch: all social posts and SEO articles, new-series names and slogans, TVC scripts, manuals, packaging, creator briefs and PR.
ENTERPRISE EDITORIAL
English copy for online marketing projects, packaging, manuals, social posts and KOL briefs. Selected work spans enterprise storytelling and consumer-facing social campaigns.
E-COMMERCE COPY
English copy across all landing pages and UI, plus approximately 90% of the brand’s SEO blog content. Product pages that connect clothing, creativity and building a brand.
LONG-FORM EDITORIAL
Magazine-style features on movement, family life and wellbeing. Long-form English editorial that gives a fitness brand something meaningful to say beyond the equipment.
English UI copy across the app and website, in-app messages and emails. Platform-wide writing guidelines keep product language and brand voice consistent.
UI and messaging work spans the live product; examples vary by screen and account.
New-product language systems, Amazon listings and A+ content, DTC product pages and ad copy. Plus copywriting training for the in-house team.
Request writing samples ↗Brand storytelling and site copy for a Milanese Solo Loop brand: the homepage, the philosophy page, the One Flex and Flex Link product pages, FAQs, wholesale and support.
Also in the mix: Liene / PixCut and AetherCanvas.
Request more samples ↗02 / WHAT WE DO
From the first line of your launch to the last page of your manual. English that sounds like your brand, wherever it shows up.
Brand voice, English style guides, messaging frameworks, product naming, campaign lines and terminology. A shared foundation for everything your brand says.
Homepages, landing pages, product pages and brand stories. Turn a spec list into scenarios, benefits and reasons to choose you. Shopify text entry and publishing available.
Titles, five bullets, descriptions and A+ module copy with visual direction for your designer. One complete listing pack per SKU.
Keyword research, competitor analysis, content plans and original English articles. Includes metadata, heading structure and internal-link planning. Technical audits and prioritised recommendations available.
Launch campaigns, email sequences, platform-specific social posts, ad hooks, creator briefs and press releases. Adapted to the market and the moment.
Brand films, product videos, voiceover, subtitles, livestreams and on-air English support. Keynotes, ceremony speeches and words for physical spaces, too.
Manuals, quick-start guides, packaging, app and website UI, FAQs and help centres. Clear language for the moments customers need it most.
Chinese-to-English rewriting, translation review and proofreading against an agreed style guide. Consistency across the whole website or product line.
03 / THE PERSON HOLDING THE PEN
I’m Jorden. Canadian by birth, Guangzhou by choice. I work in English and Chinese, helping brands turn product knowledge into words their overseas customers care about.
At Lowercase Culture, I write every account myself. You work directly with the person shaping your brand’s English, from the brief to the final edit.
04 / WORKING TOGETHER
One project or an ongoing seat at your table.
¥15,000–17,000
per month
One channel family, around 55 hours. A focused monthly scope with edits and QA.
¥18,000–22,000
per month
Two or three channels: DTC pages, press releases, SEO articles or video scripts.
¥23,000–28,000
per month
Ownership of your English voice across web, e-commerce, lifecycle, PR, SEO and scripts.
Have a single project? Project engagements start at ¥5,000. We agree on scope and fees before work begins.
All rates in RMB, before tax.Brand, product, audience and existing copy. We start with what matters.
An agreed schedule, with two revision rounds included in every deliverable.
Edits and QA typically in 24–48 hours. A monthly summary for ongoing work.
Our focus is language and content strategy. Design, development, photography and media buying are scoped separately with your own team or partners.
LET’S GET THE WORDS RIGHT.
Send a brief, a page that needs work, or just an introduction. Let’s start there.
jorden@lowercase.work ↗